This kind of wide-open, innocent appearing eyes were  in style in the 1950s. The look originated in Paris, it  appeared in  Vogue and other magazines and was soon adopted by movie stars, like  Audrey Hepburn. To get this look, women drew a thick black line above  the eyelashes, with small “wings” in every outer corner.  In 1958, Revlon launched a mascare in a tube with a  sprial brush, which is still used today, the “Roll-On mascara”. All the other companies started using, the same brush design.